Magazine printed in HIV+ blood fronts anti stigma campaign

Alice Blezard May 6, 2015

Progressive German men’s lifestyle mag Vangardist has printed it’s latest edition using HIV+ blood in a bid to ‘end the social stigma’ that is associated with the virus. In a new campaign headed by Saatchi & Saatchi Switzerland for Vangardist, the magazine – which is a leading men’s monthly in Germany – is, quite literally, putting the issue in it’s reader’s hands. For it’s Spring Edition, Vangardist has infused its printing ink with the sterilized blood of HIV positive donors in order to fight the stigma that is associated with HIV and AIDS.

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