The capital is on its way to achieving zero new HIV infections if Londoners keep making safer choices, say the public health experts launching London’s new summer HIV prevention campaign. As London prepares to celebrate Pride 2019, the organisers of the latest Do It London campaign – part of the London HIV Prevention Programme run by the London boroughs – say that London is now a world leader in reducing HIV.
The Do It London HIV campaign has dramatically boosted public awareness of the choices available for preventing HIV transmission through sexual contact, according to an independent evaluation. The new research into Do It London’s impact reveals that the most recent phase of the campaign (which ran from August 2017 to February 2018) successfully raised Londoners’ awareness of the HIV combination prevention options available:
London boroughs launch new phase of their pioneering Do it London campaign to raise awareness of the importance of getting tested for HIV.
