Genre expansive Nik Thakkar aka NEO 10Y manifests a protopian dimension of peace with intentional and anthemic new opus, CHOOSE LOVE / CRYING IN THE SIMULATION.
Establishing the mood with psychedelic guitar and a heavenly synthscape with astral vocal ad libs and anthemic drums, NEO 10Y opens CHOOSE LOVE / CRYING IN THE SIMULATION with a captivating and boundless vocal as he sings affirmatively, “I choose love, and I choose freedom and I choose possibility, and I choose love and I choose wisdom, and I choose me, yeah I choose me…”
In line with the star’s dynamic nature as an artist and performer, the opus switches up with a dimensional rap verse featuring the hook and alternate title of the track. The critically acclaimed visionary, and often subversive musician and model from London shares the prose, “Going viral all the time with an agenda in my mind, I’m happy crying in the simulation…”
NEO 10Y confesses, “I just want us all to remember that we are the universe and that love is the shortcut to world peace.” and “This is my message and purpose. The words came to me when I was playing guitar and I had been waiting for the right message for the chords that have made me cry so many times.”
With an epic stage presence, having performed at the Roundhouse, and Troxy with pyrotechnics and dancers, as well as shows at subculture and EVITA in LA, art gallery performances, raves and festivals including Secret Garden Party, CHOOSE LOVE is a trippy experience inviting us to open our minds and sonic philosophies.
The middle eight is emotive and awe-inspiring, invoking tears of connection with source. The finale is mesmerising with a multitude of harmonies, psychedelic bells, and a mantra-esque affirmative message of self-love naww.
Check out the official music video below, it’s cinematic and breathtaking filmed in Maldives. In the visual NEO 10Y takes us on a celestial trip, delivering a synchronised and hypnotic performance to the song, with a jungle setting, palm trees, cosmic skies and turquoise water – truly akin to a protopian dimension of peace.
With reference to the visual, NEO 10Y says “The intention behind filming CHOOSE LOVE in the Indian Ocean, on one of the most beautiful places on planet Earth, is so that we can all immerse ourselves in the mindset of a heavenly dimension, or ‘Hiranyaloka’. Once we attain the collective, meditative state of ‘nirvikalpa samadhi’ or enlightenment, the soul and human kind may progress upward to the “illuminated astral planet” of Hiranyaloka.”
CHOOSE LOVE / CRYING IN THE SIMULATION is available to stream now all music streaming platforms!
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