International News

‘Rainbow Initiative’ will benefit LGBTQ shoppers

Paul Gustafson March 11, 2015

New ‘Rainbow Initiative’ means Australian LGBTIQ shoppers can give back to their community when buying on-line. Fifteen Australian LGBTIQ Charities and community groups have joined forces with the Global Fundraising Initiative to create a new online donation service. The Rainbow Initiative is an online shopping site where people can shop for products and services from Australian retailers and donate for free to a favoured LGBTIQ charity. The free donation is created from sales commission on items purchased via the Rainbow Initiative website.

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