Rainbow Rooms kitemark for LGBT visitors to Birmingham Pride

On the eve of this weekend’s Birmingham Pride Festival, the Southside district has introduced a Rainbow Rooms kitemark for hotels that positively welcome LGBT guests.

Southside Business Improvement District (BID) has brought together seven hotels under the Rainbow Rooms umbrella, representing a range of taste, specification and budget. Southside BID and the Rainbow Rooms hotels have signed up to a list of declarations supporting LGBT tourists visiting Birmingham.

All participating hotels are committed to treating all guests with the same courtesy, dignity and respect; to contribute actively to local LGBT projects; to create a work environment of respect and tolerance; to offer guests information about the LGBT scene and participate in Southside’s LGBT information days.

Julia Chance, Southside BID Manager said: “Rainbow Rooms marks an unprecedented collaboration between some of the city’s best known hotel brands. The Southside area is already Birmingham’s most welcoming area for anyone from any background – now, we can proudly say our Rainbow Rooms hotels are committed to assuring a warm welcome to LGBT tourists staying in the district.”

The hotels, who will all prominently display their Rainbow Rooms kitemark online and within the hotels themselves, are Radisson Blu, Holiday Inn, City Quarters, Stay City Birmingham, The Wellington Hotel and the Ibis chain’s Birmingham Centre New Street and Budget venues.

 

Lucy Clarke, Sales Manager, Stay City Birmingham, added: “We always look forward to Pride weekend, both in terms of the boost to guest numbers and in the wonderful mix of people it attracts to the area. Therefore, signing up to the Rainbow Rooms agreement demonstrates our commitment to actively encouraging an inclusive environment, as well as making good business sense.”

Birmingham Pride takes place in Southside’s Gay Village on Saturday 24 and Sunday May 25.

To find out more about Southside and Rainbow Rooms, CLICK HERE:

For more information about Birmingham Pride, CLICK HERE: