Two of the UK’s top Pride events – Birmingham Pride and Brighton & Hove Pride – have launched Low Income Ticket Schemes

Catherine Muxworthy February 16, 2024

Two of the UK’s top Pride events – Birmingham Pride and Brighton & Hove Pride – have launched Low Income Ticket Schemes to ensure that events are as inclusive and accessible as possible.

Birmingham Pride

Supported by HSBC UK, Birmingham Pride festival 2024 will be held Saturday, May 25 and Sunday, May 26, and low-income tickets will be available on a first-come, first-served basis to those who meet the set criteria.

Low income tickets will offer a 50% reduction on the full face-value of a full weekend or day general admission ticket. These tickets will be available for a limited period for those on limited/low income. Tickets will be restricted to residents of Birmingham and the West Midlands, and applicants will need to apply by completing a short online form, and uploading the supporting and relevant documents.

In the past, Birmingham Pride have awarded free tickets to seniors, who still currently qualify for half-priced, low income tickets if they are in receipt of pension credits or the qualifying, applicable support.

“After much consideration we feel this is the fairest system to ensure the event is as accessible to as many people as possible, regardless of age,” explains Birmingham Pride. “We recognise that some people on a low income may not receive any state support, but still struggle financially. We are therefore introducing a low-income threshold, details of which are contained within the online forms.”

To make an application for a Low-Income Ticket, complete the relevant information via Birmingham Pride’s form.

Brighton & Hove Pride

Brighton & Hove Pride‘s Low Income Ticket Scheme aims to ensure the event is inclusive for all so those on a low income have the opportunity to enjoy events.

  • Low income tickets offer a 50% reduction on the full price of a Saturday General Admission ticket.
  • Low income tickets are reserved for participants on a limited income who cannot otherwise afford to attend Brighton & Hove Pride.
  • Low income tickets are restricted to Brighton & Hove residents only (boundary map here), due to the limited number available.
  • Low income tickets will be allocated on a first-come, first-serve basis subject to meeting the criteria, and they will be on until they have sold out.
  • Low income tickets will be subject to the standard booking fee and charity contributions to support community fundraising.

Brighton & Hove Pride said: “We are committed to remaining affordable and accessible for residents of the city of Brighton & Hove.”

To apply for a Low Income Ticket, customers will need to and upload relevant documents. Pride will reply within five working days with the outcome of the application. Once applications have been approved, customers will be emailed a link to complete their purchase. Customers will have 28 days to complete the purchase before the link expires. These tickets are non-transferable.

To qualify for the Low Income Ticket Programme, you will need to provide evidence of one of the following:

  • Universal Credit
  • Working Tax Credit
  • Job Seekers Allowance (JSA)
  • Pension Credit

Brighton & Hove Pride appreciates that some people on a low income may not receive one of the State Benefits listed above, so they suggest that anything below an annual full time salary of £19,000, (based on 35 hours a week on the UK Living Wage of £10.42/hr), could be considered a low income. Customers can contact Pride directly by email to discuss and each request will be looked at on an individual basis.

In order for Pride to process applications, submit low wage discount request no later than Thursday, July 20.