Warner Music Central Europe has offered its first record deal to a digital character, Noonoouri, releasing her debut single Dominoes featuring German DJ Alle Farben on Friday.
Artificial intelligence (AI) technology was used to create the singing voice of Noonoouri, which has been based on a real singer’s voice but altered so she has her own distinct sound. The songwriters and musicians on the track will receive royalties and publishing splits just like any traditional song, the PA news agency understands.
The music video also features the avatar wearing Kim Kardashian’s shapewear brand Skims, which was chosen by Noonoouri creator Joerg Zuber. Watch the video below!
Commenting on her debut music video on Instagram, Mr Zuber said: “After two years working so hard on this music project, we finally can share this incredible teamwork with world – thank you @warnermusic.de for believing in us #TheBeginning.”
Today, noonoouri is the first “digital character” with a worldwide representation by IMG Models, the world’s largest modeling agency, alongside supermodels such as Bella Hadid, Gigi Hadid & Precious Lee. She has been featured on the magazine covers of VOGUE, Cosmopolitan, GLAMOUR, and many more, and has modeled for brands such as Dior, Versace, and Lacoste.
With over 400,000 followers on Instagram, noonoouri has become a true icon and has a huge celebrity following including Anitta, Naomi Campbell, Alessandra Ambrosio, Lewis Hamilton, Donatella Versace, Heidi Klum, and many others.
As much as she loves the fashion world, it is only one aspect of her multi-faceted life and work. Using her platform, she understands herself as a “voice for the voiceless” and a global citizen. Her social engagements as a digital activist include corporations with UNICEF and IUCN, support for the LGBTQ+ movement, campaigns for sustainability and animal welfare, and taking a stand against discrimination and racism.
And then there’s music. A great passion of hers ever since, it has played a big role in her life since the beginning. ”It sets me into the mood and nourishes my visions and ideas to bring them to life as a driving force inside of me,“ noonoouri shares.
You can stream the bop (just being honest with you huns) on all streaming platforms. Oh and also check out Click-Digital Diva on the BBC iPlayer, Shiona McCallum meets Noonoouri in Berlin.
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