THT launch new ‘Wear it’ campaign

Gary Hart November 19, 2015

Terrence Higgins Trust (THT) appeals for nationwide solidarity in new Wear it campaign in advance of World AIDS Day 2015.

Wear it campaign

THT the national sexual health charity today launches its Wear it campaign in advance of World AIDS Day this December 1.

The charity is asking commuters in the south east to wear a red ribbon on World AIDS Day, with ads on 6,500 trains running for the next fortnight.

The campaign ads ask that everybody stand together in solidarity this World AIDS Day for a world where HIV stigma is a thing of the past.

Supporters can text RIBBON to 70080 and donate £1 to receive a red ribbon to wear on World AIDS Day.

THT will focus on challenging stigma this World AIDS Day and hope that the Wear it campaign will provide a strong impetus for everyone to wear their red ribbon on World AIDS Day and stand shoulder to shoulder with people living with HIV to stop stigma.

Wearing a red ribbon is a simple and powerful way to challenge the stigma which people living with HIV still face. Created 24 years ago, the symbolic red ribbon has became a universally recognised symbol, and is worn on December 1 from the front benches of Parliament to the judges’ desk of X Factor.

Sonya Trivedy, Executive Director of Fundraising, Terrence Higgins Trust, said: “Every year, World AIDS Day aims to raise awareness and remember those who have lost their lives to the disease. It’s one of the eight official global public health campaigns recognised by the World Health Organisation.

“Public Health England estimates that a quarter of  people in the UK living with HIV don’t even know they have it, it’s crucial we talk about what’s going on and support every effort to tackle this condition and reduce the stigma surrounding it.”