New York activist hijacks Olympic sponsors social media promotions.
As opposition to Russia’s anti LGBT laws continues to grow and major Olympic advertisers including Coca-Cola, McDonalds and VISA fail to speak out against those laws, Scott Wooledge an LGBT activist and member of Queer Nation NY has created a new parody website, CheersToSochi.org to allow people to continue conversations with Sochi Olympic sponsors about their concerns with LGBT rights in Russia.
The website was launched after LGBT activists last week successfully hijacked advertising promotions by Coca-Cola, and McDonald’s two global Olympic sponsors – including McDonald’s social media hashtag #CheerstoSochi.
While originally created by McDonald’s to connect twitter users to athletes, #CheersToSochi became a grassroots uprising of human rights supporters expressing their frustration and objections to Sochi 2014 sponsors over their silence on LGBT and human rights abuses in Russia.
While McDonald’s currently own and operate CheersToSochi.com — CheersToSochi.org, a parody website, has become a one stop website to hold advertisers accountable.
Scott Wooledge, creator of CheersToSochi.org, said: “#CheersToSochi speaks to frustrated people around the world who are disgusted with the sponsors’ silence. Their silence, and tacit consent with Russia’s war on gays has damaged their brand images worldwide.”
Wooledge created the CheerstoSochi.org parody website, where users can browse a library of existing social media content and share them with their network, create their own social media content with the #CheersToSochi meme-maker, and find links to social media accounts for all the top ten Sochi sponsors to take action themselves.
Scott concluded: “Many LGBT rights organisations have already written sternly worded letters calling for words and action. Hundreds of thousands quietly signed internet petitions. Activists around the globe have demonstrated loudly in the streets of New York City, London, Berlin and elsewhere.”
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