Supporters boost community radio station’s birthday fundraiser.
RadioReverb celebrated its seventh birthday with an all day birthday fundraising Reverbathon on Saturday 8 and Sunday 9 of March which netted a cash boost for the community station of more than £2,000.
Saturday March 8 was also International Women’s Day, so RadioReverb featured only female presenters in a Women’s Takeover Day from 8am-midnight.
RadioReverb is a non-profit organisation run entirely by volunteers and is celebrating seven years of broadcasting full-time on 97.2FM.
The station is distinct from other radio services in that it aims to reflect Brighton & Hove’s diverse population, and does not broadcast any adverts relying on public donations and show sponsorship to run the station.
Listener feedback indicates that radio adverts are not popular with a large section of the audience, and a recent listener poll showed that 71% of listeners like the fact there are no adverts on RadioReverb.
For the Reverbathon, the station offered micro-sponsorship deals of one-off show funding, linking independent local businesses up with individual producers.
Shows included:
• The Albion Roar, a fan’s eye view of the Albion
• Live improvised experimental music
• A local business show
• Live acoustic sessions with local bands
• An International Women’s Day pub quiz
• Refugee Radio; Out in Brighton, the city’s only dedicated LGBT programme
• And genres including punk, electro, dance, grunge and funk and soul
RadioReverb is soon moving to new premises which will allow it to expand its service to local listeners, and to provide training in a range of radio-related skills.
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