onePULSE has launched its OUTLOVE HATE campaign this Valentine’s Day, with the aim to raise $49 m to create a permanent memorial for the victims of the 2016 Pulse nightclub shootings in Orlando. The onePULSE foundation was established shortly after the shootings to preserve the legacy of the 49 people who lost their lives, and to prevent further acts of violence against the LGBTQ+ community.
The money raised from the new campaign will be used to create a digital mural and a permanent mosaic tile on display in the Pulse Museum in Orlando. International recording artist, Ricky Martin, has signed up to be the official spokesperson of OUTLOVE HATE, with Earl Crittenden, onePULSE chairperson, saying: “We are thrilled to have one of the best-selling international music artists of all time join our Pulse family as a national spokesperson. His global platform allows us to share our mission with even more audiences, ensuring Pulse’s legacy of love lives on forever.”
Martin himself said: “I’m excited to assist onePULSE Foundation with engagement and awareness-building opportunities as they build the National Pulse Memorial & Museum. The OUTLOVE HATE campaign is the perfect way to start our partnership. I ask everyone to join our movement, commit to change and share the love, starting on Valentine’s Day.” The campaign’s goal is to collect $49 donations from one million participants. In addition to the memorial, the money will be used to set up community outreach programmes, educational courses and scholarships.