Brighton Transport Project offers road to better health with cheaper travel.
A new council initiative has been launched to promote sustainable travel options for workers in Brighton & Hove.
Representatives from some of the city’s largest employers, including EDF Energy, Brighton and Sussex University Hospital NHS Trust, Brighton & Hove City Council, University of Sussex and the University of Brighton, gathered at The Grand Hotel on June 3 2015 to launch the easitBRIGHTON&HOVE travel card which offers reduced bus and train fares for those working at organisations signed up to the scheme.
The card is one of a series of incentives designed to reduce congestion and improve air quality in the city as well as improving the health of residents by encouraging them to choose sustainable transport options to get to work, university, college and school.
Offers include a 15% discount on all Southern Railway tickets across the network (excluding London Zones 1, 2 & 3) including weekly, monthly and annual season tickets and a 10% discount on tickets bought on Brighton & Hove Bus and Coach Company’s Key smartcard.
All businesses operating in Brighton & Hove are eligible to sign up to the scheme which is free for the first year. Once registered, their employees may then apply online for an easit card costing £4.80 and begin saving money on their everyday travel.
Gill Mitchell, BHCC’s Lead member for Transport, said: “The easit travel card is exactly the type of initiative that we want to promote in the city. It offers workers a great incentive to use public transport thereby helping to reduce unnecessary car journeys and cutting congestion.”
Mel Mehmet, Chief Executive of easitNETWORK, said: “Sustainable business practice is no longer a niche, but a mainstream movement across the whole spectrum of the business community. There now exists a real desire to address transport issues and that is where easit can help make a difference.”
easitBRIGHTON&HOVE travel card is one of a number of initiatives of the East Central Brighton transport project, funded by the Department for Transport through the Local Sustainable Transport Fund.
The easitBRIGHTON&HOVE project will run until April 2016.
The main aims of the fund are to:
♦ support the local economy and facilitate economic development
♦ reduce carbon emissions
♦ help to deliver wider social and economic benefits
♦ improve safety
♦ bring about improvements to air quality
♦ actively promote increased levels of physical activity and associated health benefits
The project will achieve these objectives with the following schemes:
♦ Residential Personalised Travel Planning
♦ Business, University, College and Destination Travel Planning
♦ School Travel Planning
♦ Adult Cycling and Maintenance Training
♦ Cycling and Walking Permeability Study
♦ Road Safety Campaigns
♦ Pedestrian Wayfinding
easitBRIGHTON&HOVE is being funded by the Department for Transport, Local Sustainable Transport Fund (LSTF), and is free to join in 2015/16 for businesses and educational providers based in the eastern and northern areas of the city centre.
Businesses in other areas of the city can also join on request.
The scheme aims to provide discounted travel options, particularly around public transport and cycling, to help make them more realistic and attractive ‘door to door’ travel options for getting to work and any business related journeys as well as getting about for leisure purposes.
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