To celebrate this year’s Pride, GMFA, the gay men’s health charity, launched a new video, featuring a great big cock. But, unlike some of GMFA’s previous work, which has been noted for explicit language and imagery, this cock was family friendly enough to make it all the way to the main stage at Trafalgar Square.
The video’s star is a cockerel who pecks at information about HIV prevalence in the UK. The cock was also seen on t-shirts worn by GMFA’s army of volunteers on the Pride march on Saturday.
Matthew Hodson, GMFA’s Chief Executive, said:
“The video is fun but we’re making a serious point too. We’ve been doing some work with student and youth groups and we kept on hearing young gay men say that they felt that HIV wasn’t a problem anymore or that it didn’t affect them. The truth is that there are more gay men living with HIV in the UK now than ever before and a third of new diagnoses are amongst men in their teens and twenties. “
“Treatments continue to improve, but, for most people, receiving an HIV positive diagnosis is still a huge and traumatic experience. The basic messages, of getting tested, protecting your own health and the health of your partners and of keeping yourself up to date with information about HIV, are as relevant today as they have ever been.”
The view the video, CLICK HERE: : http://www.youtube.com/watch?v=o924615EDC8
You must be logged in to post a comment.