Community News

Legends Brighton and Brandwatch get involved in Martlets’ baaa-rilliant Shaun the Sheep art trail!

Graham Robson March 23, 2023

Local hospice Martlets has announced Brandwatch, the social media analytics suite, as headline sponsor for the Shaun by the Sea art trail with Legends Brighton also throwing their support behind the trail! This is the charity’s third art trail, which aims to raise over £350,000 to help provide end of life care to those affected by terminal illness.

The Brighton & Hove art trail runs from September 9 to November 5 and features 42 uniquely designed Shaun the Sheep sculptures on display throughout the city’s streets, parks and public areas. Each sculpture is sponsored by a local business and individually decorated by a leading local artist.

All 42 unique designs were showcased at Fabrica Gallery in Brighton earlier this month where sponsors were matched with an artist of their choice.

More than 25 local businesses have already joined the flock to sponsor a Shaun the Sheep sculpture, including gay hotspot Legends Brighton. 

Legends Brighton said on Facebook: “The team were thrilled to meet a wee Shaun the Sheep and to finally announce we are proudly joining the Brighton flock!

“We are super proud and stupidity excited sponsors of Shaun by the Sea the baaa-rilliant Shaun the Sheep art trail!

“Coming to Brighton September 2023! Shaun by the Sea will bring 40 ‚Äėewenique’ Shaun sculptures to the seaside, helping to raise funds for the fabulous local Martlets Hospice whilst having some fun and highlighting the importance of coming together as one supportive community.”

Among the 42 local artists on board are illustrator and contemporary artist George Fox who has been chosen by Norman Cook (Fatboy Slim) and Sarah Arnett whose second design was on display at the showcase, following the unveiling of her first design Regency Shaun in September. 

Katja Garrood, Chief Brand Officer at Brandwatch explained why they became the headline sponsor for Martlets’ Shaun by the Sea art trail: “Martlets is a fantastic organisation doing incredibly important work. As a global company we still remain respectful of our roots and where we were founded and believe it’s important to be part of and give back to the local community and help foster local connection.

“Hence we want to participate in the trail by working with Martlets and the global brand that Shaun the Sheep is, to create connections not just across the city but also remotely, within all of Brandwatch engaging support from our international staff and teams in the project.‚ÄĚ

Photo by Liz Finlayson/Vervate

‚ÄúWe are so honoured to headline this art trail, to harness our collective creativity and play our part in putting Shaun on his seaside pedestal,‚ÄĚ added Garrood.¬†

Susi Owusu, Head of Partnerships and Philanthropy at Martlets, added: “Shaun the Sheep is already bringing joy to all those involved and our sponsor event was a great opportunity for local business supporters to take a first look at some of the incredible designs and select their favourites. 

‚ÄúMartlets is focused on providing end-of-life care but we also want to share the real joy of life. We‚Äôre hugely thankful to this city‚Äôs business community for their support and the incredible creative talent that we will soon enjoy! The art trail is reaching its final planning stages, but there‚Äôs still a chance for other businesses to participate. So if ‚Äėewe‚Äô fancy getting involved, taking part in the art trail and sponsoring your very own Shaun, please do get touch. We‚Äôd love to have you join our creative flock,‚ÄĚ added Owusu.

The art trail is brought to the city in association with global public art specialists Wild in Art and multi-Academy Award and BAFTA award-winning studio Aardman. For more information and to download a sponsorship pack go to or contact Susi Owusu on