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AVERT go BIG with world’s largest AIDS awareness ribbon for ‘You, Me & HIV’

Besi Besemar November 22, 2013

This World AIDS Day (December 1), international HIV and AIDS charity AVERT is joining forces with other UK-based HIV organisations to unveil a record-breaking AIDS awareness ribbon – the world’s largest at 45 metres long!

AVERT, Standard Chartered Bank & Liverpool FC unveiling world’s largest red ribbon, World AIDS Day 2012.
AVERT, Standard Chartered Bank & Liverpool FC unveiling world’s largest red ribbon, World AIDS Day 2012.

Online, AVERT’s You, Me & HIV e-Action will take readers on a trip around the world to meet people affected by HIV and encourage them to educate their family and friends about HIV. AVERT want to challenge the UK public and the global online population to reflect on HIV this World AIDS Day.

World’s largest red ribbon

Caroline Lucas, Green Party MP, will kick-off the ribbon event at 2pm on Sunday December 1 on The Level in Brighton, East Sussex. AVERT, the Brighton World AIDS Day Community Partnership (a coalition of local HIV organisations), and several other international organisations have teamed up for the event. Volunteers will lay out the world’s largest red ribbon, the symbol of awareness and support for people living with HIV, to remind passers-by that HIV is a daily reality for communities across the world and that it can affect anyone.

You, Me & HIV e-Action

AVERT invites you on a virtual journey to visit eight countries around the world. You will meet people affected by HIV and hear their stories. HIV can affect anyone – this is the key message behind AVERT’s ‘You, Me & HIV’ e-Action. We all have mothers, fathers, sisters, brothers, friends – AVERT asks you to share the e-Action with your networks so that they can inform themselves about HIV.

Rosemary Gillespie, Chief Executive of AVERT, said: “AVERT is going big with the world’s largest AIDS awareness ribbon, to remind people that HIV is not a thing of the past. Our ‘You, Me & HIV’ e-Action takes readers on a round-the-world trip to show the impact of HIV. We are making great strides in combating HIV, but there is still more to do to ensure HIV prevention initiatives are reaching those who need it, and that support for the 35 million people currently living with HIV worldwide is sustained.”

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