The True Sports Performance brand ASICS has been unveiled as the Official Sportswear and Training Partner of the Brighton Half Marathon.
The Brighton Half Marathon is now in its 24th year and takes place in Brighton on Sunday, February 16, 2014. Public places for the 2014 event sold out in record time. The Brighton Half Marathon is the first major half marathon in 2014 and the perfect training ground for all spring marathons. 11,000 runners will be taking to the streets of Brighton & Hove in February, with a mix of first time half marathon runners, club runners, personal-best chasers and charity runners lining up on the start line.
ASICS will support the race and runners with assets like MY ASICS; ASICS’ on-line training programme, training plans and expertise advice.
MY ASICS is an online tool that helps runners achieve their running goal, allowing them to set up an individual training plan for popular running distances, further details can be found at http://my.asics.co.uk .
In addition to the individual planning, runners can also log their runs, find useful information and communicate and share their progress with other runners via the MY ASICS Website and Mobile app.
Event Manager Paul Bond commented: “The Brighton Half Marathon is going from strength to strength and we are proud to announce ASICS as the Official Sportswear and Training Partner for the race. ASICS is the perfect fit for the race and we look forward to working with ASICS in the lead up to the Brighton Half Marathon.”
ASICS UK Marketing Manager, Cathy McGinnis, commented: “ASICS is delighted to announce its sponsorship as the Official Sportswear and Training Partner for the Brighton Half Marathon. We are certain the partnership will strengthen ASICS’ position as the runner’s choice in the UK. We look forward to supporting all the runners on their journey.”
The Brighton Half Marathon is organised by and is the main fundraising event for The Sussex Beacon, a care centre in Brighton supporting men, women and families affected by HIV.
Public places to the Brighton Half Marathon are sold out but runners can still sign up to run for one of the official charities, including The Sussex Beacon, at http://www.brightonhalfmarathon.com/charities .
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Official charities for Brighton Half Marathon 2014 are The Sussex Beacon (Headline Charity), WaterAid (International Charity), Scope (National Charity) and Rise (Local Charity). Further associated charities include Macmillan, Shelter, Martlets, The Sussex Multiple Sclerosis Treatment Centre, Impact Initiatives, Rockinghorse, TB Alert, Winston’s Wish, GuildCare, Terrence Higgins Trust, St Barnabas House, Diabetes UK, Brighton Housing Trust, Blind Veterans UK, Amaze, Chestnut Tree House, CMT (Charcot-Marie-Tooth Disease), Grace Eyre Foundation, Right Here and Brighton and Hove SANDS.
Partners for the 2014 race confirmed include ASICS, Runners Need, Lucozade, Seattle Hotel, Visit Brighton, Brighton & Hove City Council and Studio57 Clinic.
Supporters of the Brighton Half Marathon include Clif Bar.
It is part of the national Portas Pilot project and Small Business Saturday which aims to boost the areas economy in the run up to Christmas.
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