https://www.rainbow-fund.org/Unilever commemorate fifty years of Pride supporting The Brighton Rainbow Fund.
AS part of its ongoing commitment to recruiting from and supporting the LGBT+ communities, Unilever marked the 50th anniversary of the Stonewall uprising with the launch of a limited edition of one of their most popular products.
The FEEL PROUD body gel will donate directly to the Brighton based charity The Brighton Rainbow Fund for every unit sold.
United Studio co-founder and partner, Chris Bradley, who led on the Radox work and donated the company time to the project, explained: “As a trans woman and an active member of the LGBT+ communities with over 20 years of work with Unilever I can testify to Unilevers’ diversity policy first hand.
“It is not just for the month of June, it is embedded in their culture.
“As an active member of the LGBT+ communities I was only too aware of the pitfalls of a project like this. I am delighted that the direct beneficiaries of this project is a Brighton based charity with a proven track record of helping the LGBT+ communities.
“The Brighton Rainbow Fund helps fund many LGBT+ and HIV voluntary groups and initiatives within the LGBT+ communities, it makes a real difference to hundreds of individuals.
“As for designing the pack. That’s the easy bit. With our community under attack like it has never been in recent history we thought it right to remember some of our core values.”
The new packs were launched in all branches of Superdrug on June 19, 2019.
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