It has been announced that Utilita, a smart Pay As You Go energy supplier, has partnered with Whitehawk FC in the club’s 75th anniversary year, and the club’s affiliated LGBTQ+ team, the Rainbow Rovers, which is managed by trans writer, speaker, activist and broadcaster, Dr Sophie Cook.
The deal represents one of the most comprehensive and inclusive partnerships in the his tory of Whitehawk FC, and in the current uncertain climate offers a welcome investment in the future of the club.
The sponsorship includes Utilita’s logo proudly displayed on the Rainbow Rovers’ shirt, Whitehawk FC’s 75th anniversary home shirt, and the club’s iconic away shirt which has been designed by talented British visual artist, David Shrigley, OBE.
What’s more, Utilita will be working with the club’s Hawks in the Community programme and ongoing partnership with the Prince’s Trust, which raises awareness of the game in the local area and brings children face-to-face with the club’s footballers who demonstrate their training skills.
Jem Maidment, Utilita’s Chief Marketing Officer, said: ‘What better day to announce our partnership with Whitehawk than on the club’s 75th anniversary and the first day of Pride Month.
‘We are committed to grassroots football and clubs which make a difference, so teaming up with The Hawks is a very natural fit for us.
‘It’s also exciting to be promoting greater inclusivity with the Rainbow Rovers as we look to support the LGBTQ+ community in East Sussex and beyond.’
Andy Schofield, Whitehawk FC Chair, added: ‘This is a great way to launch our 75th anniversary season. I’d like to thank Utilita Energy for their commitment to our club during these difficult times. When we finally return to playing football, it will be great to see the team take the field in the new shirt, which is a modern take on our original kit from 1945.’
For more info on Whitehawk FC, visit: www.whitehawkfc.com