Cameron MacDonald, a choreographer and performer represented by The Wright Agency, has created a performance video with other professional dancers in a bid to encourage the preservation of the UK arts industry. Directed by Tom Keeling and Fabio Santos, the video features dancers across a number of popular London theatre venues as the UK prepares to go into a second lockdown. It features the hit song From Now On, as seen in The Greatest Showman.
The arts industry is among the hardest hit by the coronavirus pandemic. Although the government previously donated £1.5 billion to theatres and arts venues, many are fearful a second lockdown will put many out of business. The cancellation of live arts events has seen £23 million losses in Brighton’s local economy alone.
The Wright Agency called MacDonald’s video ‘heart stopping’, with many other’s praising it. Fellow choreographer Andrew Wright tweeted: “I love everything about this. An outpouring of talent, skill and message. Theatre HAS to come back. Thank you to Cameron and his brilliant dancers for your work.”
Watch the video on CM Choreography’s Instagram.
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