To mark International Day Against Homophobia, Transphobia and Biphobia (IDAHOBIT) on Sunday, May 17 and LGBT+ Pride Month in June, IKEA has announced it will be selling an LGBTQ+ rainbow flag version of its iconic blue FRAKTA bag with 100% of profits distributed to support local LGBTQ+ initiatives, charities and causes chosen by IKEA stores across the UK and Ireland.
The STORSTOMMA bag, which will cost £1.50, aims to promote standing up against discrimination of the LGBTQ+ community and promoting equal rights not only on IDAHOBIT but every day.
Peter Jelkeby, Country Retail Manager and Chief Sustainability Officer of IKEA UK and Ireland, commented: ‘At IKEA, our culture is centred on the value of togetherness. We believe equality is a human right and that everyone deserves a home where they can be themselves.
‘We know that lockdown will disproportionately affect the LGBTQ+ community. With many isolated from their support networks, and with Pride celebrations postponed, it has never been more important to show our support and encourage everyone to provide a safe and welcoming space for members of the LGBTQ+ community and ‘be someone’s home’.
‘We will donate 100% of profits from the STORSTOMMA bag to the important work being carried out by local LGBTQ+ initiatives, charities and causes that have been chosen by IKEA stores across the UK and Ireland.’
Events to mark IDAHOBIT in Brighton & Hove can be found here: