Brighton & Hove Pride, has today published a new set of ‘standards’ for Corporate partners and brands taking part in this year’s Community Parade.
This year’s parade will take place on Saturday, August 4 marking the 40th anniversary of the iconic Rainbow Flag with a Colour My World theme.
Brighton Pride has taken this action to maintain the integrity of the community parade and ensure that floats and entries from corporate partners or brands support and celebrate the rights, achievements, culture, and aspirations of those belonging to the LGBT+ communities.
The standards highlight that floats, banners, t-shirts, flags or any form of messaging in the parade entry must include specific messages of support for all LGBT communities, their rights or diversity and inclusivity whilst rejecting consumer promotions, generic branding or marketing messages.
Entries will only be permitted if they show what the sponsor/parade entry believes or wants to stand for and that these messages are also featured across other platforms such as social media when highlighting Brighton Pride.
Paul Kemp, Managing Director, Brighton Pride CIC, said: “We are thankful to parade entries from business organisations and consumer brands that support Pride and without their support we’d not be able to deliver the costs of producing the community parade in the current climate. However, in the last few years at some Pride events we’ve seen brand marketing messages becoming more prevalent and some instances of brands using Pride to ambush market LGBTQ consumers. Brighton & Hove Pride has always celebrated our local LGBTQ community groups, Charities and red light services and with the publication of the new more robust set of standards we are aiming for all our business partners and brands featured to honour and celebrate the very reasons that Pride exists and to celebrate Diversity & Inclusion and support of LGBTQ employees.”
To read the ‘standards’ complete, click here:
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