Brighton’s award-winning Belgian chip shop BeFries has created a new blue and white mayonnaise to mark Albion’s promotion success.
The limited edition Albion-aise sauce will be launched on Sunday when thousands of fans pack into the city for an open-top bus parade following the teams success in winning promotion to the Premier League.
Like many across the city, those at the restaurant in West Street, Brighton, have been cheering Brighton and Hove Albion up the Championship all season.
With the season now over and the Seagulls winning promotion to the English Premier League, BeFries wanted to mark the achievement in their own unique way.
The Albion-aise will be made available on Sunday, May 14, when tens of thousands of fans are expected to pour into Brighton city centre for an open-top bus parade to celebrate the Seagulls success.
Dash Beevers, of Befries, said: “The Seagulls have well and truly put Brighton on the map through their remarkable promotion to the Premier League.
“As a long-standing resident of the city I have experienced the ups and the downs of the Albion in the last 20-plus years.
“Now they are in the top flight, it’s only right that the whole city comes together to thank everyone at The Amex for doing their bit.
“As a small independent business we want to play our part – and this blue and white sauce will help Seagulls fans show their true colours during the open top parade.”
The colourful dip will be made available to those visiting the BeFries restaurant throughout Sunday although stocks are limited. Other sauces, such as curry ketchup, hot peanut sate and spicy samurai, will also be available.
Dash, who opened the family-run business with his brother Chan, said: “Having opened in July around the time that the football season started, we have made great strides.
“Highlights include winning our first award, where we were recognised as the city’s Best Bites on a Budget. Much like the Albion that success is down to our loyal supporters.
“The Seagulls are an amazing example of to all independent businesses in the city that if you dream big, you can achieve the impossible.”