Fundraising News

boohoo and boohooMAN launch their 2018 Pride collection

Graham Robson June 26, 2018

boohoo and boohooMAN, headline sponsors of Brighton Pride launch their new Love is Love collection in time for the 2018 Pride season.

ONLINE re-tailer boohoo has created an exclusive capsule collection – the ‘Love is Love’ collection is a range designed to empower, embrace, support and celebrate love in all of its forms for everyone.

Featuring a total of thirty pieces spanning ready-to-wear and accessories, the collection is subtle in design yet vocal in its message. Gender neutrality is at the forefront of this collaboration with each design available in various colourways, tones, fits and sizes. Purple, pink, blue and grey form the base of the range while an edit of the collection celebrates Pride through the use of the rainbow flag.

Slogan prints play a huge part in the messaging behind the collection. The ‘Love is Love’ hoodie can be worn so that when holding hands it continually reads love is love, love is love…. while more impactful designs read f**k hate with flower asterisks and love is a terrible thing to hate.

The inspiration behind the collection derives from the celebration of love, whether you are part of the LGBT+ communities or you are someone who supports love in all of its forms the range encourages you to embrace the freedom to be yourself.

The products range from £5 – £45 and 10% of all profits will be divided between the Terrence Higgins Trust and The Rainbow Fund. The collection is available on both boohoo platforms.

Samir Kamani, CEO, says: “both boohoo brands wanted to come together to create a collection that was subtle yet bold. A collection that was for everyone.”

The Rainbow Fund is a Brighton & Hove based grant giving fund benefitting local LGBT/HIV organisations who deliver effective frontline services to LGBT people in the city. It was set up by Gscene editor, James Ledward and former Lib Dem Councillor Paul Elgood following their fundraising initiative for the City’s ground-breaking AIDS Memorial, to provide a living legacy for the project.

Terrence Higgins Trust is the UK’s leading HIV and sexual health charity, working to end HIV transmission, to support and amplify the voices of people living with HIV and enable all people to enjoy good sexual health.