Absolut continues its celebration of LGBT+ communities with a new limited edition bottle.
The rainbow design, is the third and consecutive bottle in support of the LGBT+ communities, with this year’s interpretation of the flag at the centre of an accompanying high-impact, media campaign.
The bottle, includes a Taking pride in diversity statement on the back, contains Absolut Original and features a rainbow flag depicted in brush strokes, creating a hand-made look in-keeping with the brand’s artistic heritage.
Celebrating the six colours of the LGBT Pride flag, paint strokes circle the bottle while leaving the label clear, symbolising Absolut seeing through labels.
Adam Boita, Head of Marketing at Pernod Ricard UK, said: “It’s going to be an exciting few months for Absolut, with our iconic bottle, clad in a Rainbow design, sure to grab the attention and marking the start of an ambitious marketing campaign for us. Absolut’s bold creativity and historical championing of the LGBT+ communities has always been its point of difference, and with this year being the 50th anniversary of the decriminalisation of homosexuality in England and Wales, we’re proud to promote diversity once again with support from Stonewall.”
The bottle is available at supermarkets nationwide, RRP £19.45
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