Froot.TV announces UK premiere date for new drag designer competition show, Sew Fierce, hosted by Barbada de Barbades

Graham Robson March 23, 2023

Froot.TV, the LGBTQ+ streaming platform from OUTtv, has announced Sew Fierce, a new competition series showcasing the craft of drag, where designers and costumers compete in weekly challenges to create new looks, hosted by Barbada de Barbades and with design mentor Jaime Lujan aka Lucinda Miu. The new season will premiere on Friday, April 14 in the UK.

Sew Fierce will see eight of the world’s top drag designers compete to win the first ever drag designer competition and a cash prize of $10,000. Each week the designers will create a look based on a theme, and will then complete a photoshoot to showcase their designs modelled by up-and-coming drag artists.

The judges evaluate the looks based on the appearance and construction of the garments, eliminating one designer each week. Guest appearances on the show include Evan Clayton, Priyanka, NIQ van der Aa (a.k.a. Freya Frostbite), Spikey Van Dykey, Chad Hurst, Kiki Coe, Stephanie Benadetto, and The Villbergs.

Philip Webb, COO of OUTtv, said: “Sew Fierce is a first of a kind show, taking viewers behind the scenes of drag costume. The talent of the designers is second to none and we’re excited to take viewers on a fabulous journey through fashion and costume within the lens of drag”

Barbada de Barbades, host of Sew Fierce, added: “The creativity of the contestants exemplifies the drag spirit and talent within the community. Each one of the designers brought their own stories and experiences to each of their designs and I can’t wait to show the world their talent in all its glory”.

The eight-episode series is a Froot and OUTtv original produced by Sonic Nursery.