Stonewall's back-to-school ad campaign

By Scott Hart
Aug 22, 2009 - 4:01:45 PM
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Stonewall's latest ad-campaign coincides with pupils returning to schools and is aimed at homophobic bullying.

 

Five hundred display panels and 20 major railway station advertising screens will feature the slogan ‘Some people are gay. Get over it!’ at sites in England, Scotland and Wales.

 

The slogan, devised by 150 school pupils, originally featured on posters, stickers and postcards distributed to 5,000 secondary schools. It has been so well-received by pupils and teachers that the message has gone well beyond the school gates.

 

The zero-tolerance message of Stonewall’s anti-bullying campaign has been endorsed by politicians and celebrities alike. These include Prime Minister Gordon Brown, Mayor of London Boris Johnson, Stonewall co-founder Sir Ian McKellen, Alan Carr, Rhona Cameron, Sarah Waters and Dannii Minogue.

 

Stonewall Chief Executive Ben Summerskill said:

"A taster campaign of the billboards saw some defaced with homophobic graffiti – reminding us that prejudice is still very much alive in Britain today. This campaign is timed with the start of a new school term to encourage the idea that it’s everyone’s responsibility to tackle homophobic bullying – both within the school gates, and in the wider world."

 

For more information about Stonewall view: www.stonewall.org.uk




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