The election website Votomatic.co.uk was formally launched today giving voters the opportunity to give political parties a "blind taste test".

The aim of the website is to present the policies of the three main political parties to the general public in an interactive and accessible way. Rather than simply outline various policies, votomatic.co.uk will offer voters an opportunity to assess the parties' policies free from preconceived bias.

Votomatic.co.uk users will be presented with 3 policy statements on 13 topics and asked to select which one they agree with. However they will not know which policy belongs to which party until the end of the survey.

Darragh O'Connor, co-creator of the site said:
"This website is about policies not personalities, we want voters to judge parties by what they are actually saying rather than the spin and branding that seems to dominate modern politics. What matters more, how white a politician's teeth are, or what their plans for education are?"

The creators also hope that the website may challenge people's political preconceptions.

Mr O'Connor said:
"How will the staunch Labour supporter react when they realise they support all of the Conservatives' policies, or vice versa? The site has the potential of asking some interesting questions of voters."

The website also allows users to publish their results on Facebook.

Mr O'Connor added:
"We believe this will be a great way to start conversations about the election and political policy, particularly for younger people who use social networking sites."

For more information view:
votomatic.co.uk