New signs designed to transform walking routes will soon be appearing in Brighton's city centre.

The signs have been specially designed to help visitors find their way around the city, directing them to key attractions but also helping them explore some of Brighton & Hove’s less well known attractions.
 
Brighton & Hove is the second city in the country to introduce the signage system, after the Legible London scheme in the  West End proved a success with tourists.
 
It includes two sizes of map boards along with fingerposts. The smaller signs will be positioned along key pedestrian routes and the map boards at points where pedestrians are likely to stop and make a decision, such as the clock tower.
 
Information on the signs has been chosen with the pedestrian in mind and includes the city’s most recognisable attractions. Directions to attractions will inform visitors of the estimated walking time in minutes.
 
The signs will also encourage visitors to explore areas away from the established routes such as directing from Brighton Station to the North Laine and  Kemp  Town from the bus station.
 
They will replace some of the old metal ‘fingerpost’ signs and the council is now looking at offering the best of these for sale. They include signs to ‘Brighton Pier’, ‘Royal Pavilion’ and ‘Churchill Square.’
 
Councillor  David Smith, Cabinet member for Culture and Tourism, said:
“We’re taking down some of the poor-quality signs and those that are still legible, instead of throwing them away, we will be offering for sale. They may be of interest to those seeking a unique memento of  Brighton.  Any money raised will be put back into public services.
 
“The new signs will make it much easier for visitors to find the main attractions and help them discover some of the city’s hidden secrets which are a pleasure to explore.
 
“Research has shown that people are more likely to return to a city if they have found easy to find their way around.”

Funded from the local transport plan, the scheme also contributes towards achieving the council’s aim to increase walking trips in the city by 10% in 2011.

For more information about Brighton and Hove Council view:
www.brighton-hove.gov.uk