Wednesday, July 01, 2009
East Sussex Fire & Rescue to advertise on prescription bags.
East Sussex Fire & Rescue Service has become the first UK fire and rescue service to advertise free smoke alarms on prescription bags. Chris Pascoe, Head of Community Safety, East Sussex Fire & Rescue Service, said:
“In partnership with Bag Media and pharmacies across East Sussex, this campaign has been designed as an extra way of targeting the harder to reach and more vulnerable people within the county. Certain individuals from these groups are likely to be receiving medication of some form and by placing messages on the prescription bags we are advising those people of the free smoke alarm service that East Sussex Fire & Rescue Service provides.”
East Sussex Fire & Rescue Service hopes that the message also catches the attention of carers who collect prescriptions on behalf of those who are less mobile. The Service would like to encourage those carers to consider not just their own safety precautions, but also those of the friends, family and colleagues that they assist.
If you would like more information about the free smoke alarms that East Sussex Fire & Rescue Service provides, please call 0800 177 7069 or view:
www.esfrs.org
