Saturday, November 29, 2008
NAM launches new campaign
HIV information charity NAM has launched a major national campaign to coincide with World AIDS Day. The integrated ‘Learn and Live’ campaign involves a new support website that provides essential information about living with HIV today.
The ‘Learn and Live’ concept was designed to communicate that the more you know about living with HIV, the better equipped you’ll be to live a happier, healthier and longer life.
Namlife.org is the online incarnation of the fourth edition of NAM’s manual ‘Living with HIV’.
First published in 1996, the updated online edition is packed full of personal stories; basic education on the virus; advice on telling friends and relatives and information about getting treatment.
Although the website is designed as a resource for anyone with questions about HIV, the latest campaign specifically targets gay men and will encompass press adverts in titles aimed at the gay community.
Zoe Smith, Communications Manager at NAM says,
“This is a milestone campaign for us, and it will take the NAM message of ‘Learn and Live’ through new channels to new audiences. We look forward to contributing to the global message on World AIDS Day with the launch of namlife.org.”
To see more go to www.namlife.org
The ‘Learn and Live’ concept was designed to communicate that the more you know about living with HIV, the better equipped you’ll be to live a happier, healthier and longer life.
Namlife.org is the online incarnation of the fourth edition of NAM’s manual ‘Living with HIV’.
First published in 1996, the updated online edition is packed full of personal stories; basic education on the virus; advice on telling friends and relatives and information about getting treatment.Although the website is designed as a resource for anyone with questions about HIV, the latest campaign specifically targets gay men and will encompass press adverts in titles aimed at the gay community.
Zoe Smith, Communications Manager at NAM says,
“This is a milestone campaign for us, and it will take the NAM message of ‘Learn and Live’ through new channels to new audiences. We look forward to contributing to the global message on World AIDS Day with the launch of namlife.org.”
To see more go to www.namlife.org
